Selling Specialty Real Estate: Waterfront, Luxury, Over 55, and Condos: What to Know About Selling Specialty Properties When it comes to selling real estate, it is vital to position the property in a way that shows off its best qualities and puts it in view of buyers who are likely to find it appealing. With specialty real estate—like waterfront homes, luxury homes, over fifty-five housing, and condos, it is even more important to position the home appropriately. Only certain kinds of buyers are interested in these kinds of homes, so a one-size-fits-all approach will not produce optimal results. Understanding the buyer 'persona' is an essential aspect of marketing to a
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